Finding the right person at the right time
Finding the right customer is perhaps the most important part of any customer interaction, but how do you find the correct John Smith from a list of a thousand?
Our work to redesign and adjust the user search led us down many branching paths and ultimatley to the discovery that the Google way isn't always the best.
That is a question we realised we would need to answer quickly and one that provided a interesting set of requirements that we would need to explore.
What happens if you have hundreds or thousands of Tom Jones or John Smiths? How can an employee find who they are looking for? Yes they could click each one and check the details in the user preview, but that is incredibly time consuming and ineffective. So we looked to how we could gently encourage users to refine their search and narrow down the results to ideally, one.
Achieving this by adding in a error state that provides guidance on the amount of results being returned, prompting them to perhaps add some more information to their search terms. However, we realised that despite all our efforts, some users might still want to see that long list (though we couldn't decide on a good reason why!)
Improvements to search are always on the horizon and we are constantly exploring new ways we could refine the search journey. We also have colleagues in another value stream looking at search from a customer point of view and the hope is in the near future we can combine our efforts and refine our own search results.
Currently our search is being used by many clients and we asking them as often as we can, if it's working for them and if there is anything we can do improve the experience.